Last week, business consultant Laura Fitton came to Bentley to speak to the two sections of IT101X about twitter and how it is helpful for businesses. She spoke for a while about how twitter is an incredibly powerful tool to transmit information. If one person tweets a compelling post and everyone in his/her network re-tweets it, and everybody in the new people's networks continue re-tweeting, eventually that one person has creating a tweeting phenomenon.
Personally, I am still a bit skeptical in the extent to which twitter is useful to businesses. I have not been on twitter for too long, but from what I gather most people do not tweet their thoughts about companies. This means that the vast majority of a person's tweets are not relevant in any way to market research. So why put such an emphasis on twitter instead of the conventions such as focus groups?
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